True North hero
True North desktop 1

True North


A web application designed to inspire people to travel and re-associate the Emirates brand with the joy of discovery.

Users connect their Spotify accounts and a travel destination is recommended via matching their musical tastes to the unique musical fingerprint of cities around the world.

Additional creative development and design by Rachel Maniord.

True North desktop 2
True North desktop 3
True North iPhone 1
True North iPhone 2
True North desktop 4