Scope

App Design
Visual Design
Design Sytem
UX Design
Wireframing
Product Design
IA

Credits

Development: Icon Tech Studio
Branding: Brian Schmitt
UX Design: Tom Kox

Overview

Instagram made us photographers. TikTok made us filmmakers. But there was still no platform that made music production feel fun, accessible, and shareable.

As UI/UX lead, I worked with the founder to turn his vision into a product. Designing the core interface, colour palette, typography, and a design system developers could run with. From MVP through beta to public release, I refined flows, extended functionality, and built core experiences like playback, discovery, and user profiles.

I also guided creative direction across the product, balancing playful interactions with practical structure, and shaping every layer of the interface to make producing music feel as intuitive and expressive as capturing a photo or shooting a video.